The history behind Bill & Paul's Sporthaus
Bill Pearson was born to Swedish immigrants in 1925 and grew up skiing in Michigan’s Upper Peninsula. Bill and his wife Gerry taught their three children how to ski at an early age and quickly established a circle of friends who also shared their enthusiasm and love of the outdoors with their children.
Finding good quality equipment and expert advice was almost impossible when Bill Pearson was growing up. He took to special ordering equipment for his family and other local skiers and soon started selling merchandise out of his garage.
As skiing continued to grow in popularity, Bill looked for a way to fill the need for quality equipment.
Both Bill Pearson and Paul Plasman were good friends with established careers and young families to support. Both were avid outdoorsmen and shared a special passion for skiing. Together they vowed to venture forward with a dream and formed a partnership. They quit their day jobs, pooled their resources and opened Bill & Paul’s Sporthaus in the fall of 1961.
Original sketch of store concept by,
Jim Winter-Troutwine, AIA
Bill & Paul built their business based on integrity, honesty and value. They established a reputation that brought increasing numbers of customers from around the state. These two fast friends promoted the sports they loved by forming ski clubs, organizing trips, providing rental equipment and offering professional instruction. In the summer months the store sold lightweight camping and backpacking gear.
This partnership worked and skied together for the next decade. Sadly, Paul passed away in 1971 after a courageous battle with Hodgkin’s disease. Bill soldiered on with the store and its mission. His son Eric joined him in the business in 1974. Eric’s wife Kim later began working with the family in 1982. Bill continued to show up at work and mentor his kids after retiring in1990, and until his death in 2001.
For over 4 decades, Bill & Paul’s Sporthaus continued to flourish. These were exciting times, marked by new innovations in skiing, and the advent of snowboarding. In response to demand, Bill & Paul’s Sporthaus has expanded to include camping, backpacking and kayaking.
The store has earned many awards over the years such as:
Ski Industries of America’s Downhill Retailer of the Year,
Ski Industries of America’s Cross Country Ski Retailer of the Year, Snow Country Magazine’s America’s Top Shops and Skiing Magazine’s Gold Medal Ski Shops.
Eric and Kim Pearson are tireless stewards of the family tradition. True to form, they have taught their three children how to ski, snowboard, hike and paddle.