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Events and Promotions



SAVE on summer Clothing, Footwear, Paddlesports,

and Equipment!

*All prices are available in-store only*

Bill & Paul's loves outfitting future skiers and boarders! We've been doing it for four generations of West Michigan families. Through our totally unique Kid's Trade Up program you’ll save money and time while enjoying fun and valuable perks for you and your kids! 

Part bike race, part running race and part Amazing Race, the ArtPrize Edition is the only sporting event that incorporates a world-class art festival.  They’ll encounter Amazing Race-like challenges, many involving some aspect of art and ArtPrize, in popular downtown exhibits as well as out-of-the-way venues.

Do you have an event or outing you'd like listed on our events page? If it's related to hiking, camping, skiing, snowboarding, or paddling please send your information to

We will review your request and if its approved we'll add it to the list!