Vision and Mission
VISION
Connecting People to the Outdoors.
MISSION
Inspiring our community to connect to the outdoors through our industry-leading team, a curated assortment of quality products, remarkable customer service and a focus on creating relationships that span generations.
HONESTY
We value integrity and have built our reputation by always demonstrating that we are genuine, real, credible and transparent.
EXCELLENCE
We strive to provide more than what is expected by our customers, fellow team members, and our community. We take pride in doing the job right and exceeding expectations.
ENTHUSIASM
We have the energy and passion to provide our customers with the best service and strive to make their experience with us a remarkable one. Enthusiasm is contagious.
RESPECT
We show consideration, appreciation and respect for the individual in all of our interactions.
TEAMWORK
We work together as a team to ensure our customers have a remarkable experience.
FUN
We enjoy what we do and the team members we do it with.